Rooney opened its doors in early 2006 through the desire to provide interesting new up-and-coming brands to its customers. The Rooney Shop can be found in the downtown core of Montréal, specifically in Old Montréal near the Old Port. Our goal is to provide the customer with products they can wear everyday with the knowledge that each product has a unique story behind it with quality manufacturing as the priority.more...See more text
When he was in high school, Alex Danino began working in a clothing and sporting goods store. He then moved on to other jobs in fashion and quickly became passionate about the industry .
When he was in his 20s, he found the clothing shops in Montreal offered the same type of items, with very little variety and choice. This barren fashion landscape motivated him to start his own boutique in 2006. "I really wanted to introduce new, lesser-known and very interesting things," he says.
At the time, Alex was down in Old Montreal and found the area charming, with an artistic and challenging je-ne-sais-quoi. He also felt the neighbourhood would grow and develop in the coming years so he decided to settle there and open Rooney.
Two steps from the Old Port, Rooney's mission is to help you discover new clothing and accessories brands. Constantly in search of emerging designers, it chooses each product having only one thing in mind: the quality of its workmanship. You’ll find popular brands here (Converse, Levi's, New Balance, Adidas Original, Vans Vault) and little known brands (Barena, Gitman Vintage, Unis, Saturdays). Take the opportunity to also browse their skin care products, household items, books and magazines.