The mission of Phi Centre is to make art accessible to as many people as possible and encourage all forms of meetings and exchanges between artists, artworks and audiences. And making, art, a meeting place, Phi makes the essential art.
A Montrealer by choice since the mid-'90s, Phoebe Greenberg is a passionate patron of modern art. In 2007, she created the DHC/ART Foundation for Contemporary Art, dedicated to the visual arts. "It was very clear to her that she was going to create this foundation, but that at some point she would want to do something else that would embrace art in all its forms," says Myriam Achard, director of communications and public relations at the Phi Centre.
And that point wasn't long in arriving. In early 2009, Phoebe walked into a derelict building in Old Montreal. "She walked in, and she said, 'This is where it's going to happen.' And she bought the building," says Myriam. On June 1, 2012, after a three-and-a-half-year renovation, the historic building opened its doors as the Phi Centre. Phoebe had turned her dream of opening a multi-disciplinary centre for arts and culture into a reality.
Located in Old Montreal, Phi Centre serves as a multidisciplinary cultural centre where the public can view original productions and engage with artists. The Centre is also a venue for art films and “repertoire.”
The Centre Phi, a multifaceted arts centre, recently introduced an ephemeral pop-up shop. Boutique Phiéphémère presents local creations designed especially for the shop, plus original products made by the Centre Phi.