Toronto is a lingerie lover’s dream. With local designers like Fortnight and Mary Young making waves on the international scene, and boutiques importing cool brands from New Zealand and Los Angeles, this is the city to find your dream bra. Sprawl out in lush change rooms and consult with expert fitters on style and size. Who says high quality comfort has to be a luxury? [Feature image: Melmira Bra & Swimsuits Inc]
Secrets From Your Sister is Bloor Street’s long-reigning boutique for gorgeous lingerie. If you’re looking to upgrade, this is the place for you. With a front boutique, huge change rooms and fitters who pride themselves on being bra experts, there’s something for everyone here. But the standout is the staff. They’re attentive, thoughtful and industry pros at giving your girls the support they deserve.
For the Girls is a one-stop shop for lingerie and sleepwear essentials. From the extra girly Mimi Holiday to the high-tech Shock Absorber sportswear line, you’ll find a wide range of products in this decadently styled Roncesvalles boutique. Stop in and chat with the friendly fitters about what’s new and in-season and take one of the luxurious change rooms for a whirl.
Tryst Lingerie is a family-owned business that has been helping women find the right fit since 2004. Boasting cup sizes A-K, Tryst offers a comfortable, no-appointment-necessary fitting experience for basics, control garments, hosiery, sleepwear, strapless bras, full cups, demis and more.
LoversLand is a bridal boutique for the alternative girl. The back of LoversLand is dedicated to bridal in its luxurious Haven room, but the front stocks a cool collection of swimwear, accessories, clothing and, you guessed it, lingerie. With brands like Lonely and Fortnight, LoversLand also offers a little something extra with Canadian-made comfort brand Mary Young, making simple cotton jersey super sexy. Upping their boho game, LoversLand also carries the Los Angeles based For Love and Lemons – perfect if you’re looking for a California vibe with lots of crochet and cutout accents.
Sophia’s is a no nonsense shop on Danforth and a longtime neighbourhood staple. Don’t let the basic interior fool you, there’s a real commitment here to finding customers the perfect fit. Sophia’s stocks an impressive inventory, with cups ranging up to size L. Known for its experienced and qualified staff, Sophia’s inventory is competitively priced and well worth the investment.
Melmira offers an upscale fitting experience for lingerie and swimwear. At Melmira appointments are booked in advance and pair clients with personal fitters. When you arrive, you’ll discuss your needs, body type and personal style and be guaranteed some seriously gorgeous matches. Let’s call it the “Say Yes to the Dress” experience.
Toronto’s lingerie lovers will be familiar with Change on Queen West. It’s a classic go to for fancy underthings, in a neat, boutique space. Known for its friendly fitters and great selection, Change is a European company with locations across Canada and in North York, Oakville, Thornhill and Burlington.