Conceptual jewellery is the art of taking an idea or a thought and communicating it to the rest of the world through jewellery. The historic Distillery District is home to one of Toronto’s few and most sought after conceptual jewellery designers, Jenny Greco. Stepping into her sun-infused studio in the Case Goods building of the Distillery District, one is met with Jenny’s warm and welcoming smile, and a mixture of earthy smells that emanate from the leathers, woods and silver polish — materials that define Jenny Greco’s design style.
Jenny moved to Toronto from Italy when she was 15 years old and took three years of undergraduate classes in biology from the University of Toronto. With the heart of an artist, Jenny was constantly perceiving artistic patterns in the cellular structures of human organs that she was studying in her biology books. When she looked at pictures of the human body in its structural level, the manner in which the veins and the cells organized themselves were design inspirations for her.
“I saw beauty in science and wanted to convey that beauty to the rest of the world through jewellery. Science at the microscopic level fills me with wonder and ideas,” says Jenny. She went on to attain a bachelor's degree in design from the Ontario College of Art and Design, which helped her recognize her dream of being a jewellery artist.
